SEO Money Making Diary

At first I want to tell you something about link building basics. Link building is about getting inbound links to your website /link popularity building/ and it is one of the most important aspects when evaluating the quality of a website. Our intention is always to get more visibility and traffic to our website through these links. It is a part offpage SEOdirect.com/SEOsoftware/SEO'>search engine optimization /SEO/ and you have to do it, when onpage optimization is done correctly.

With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo …/ now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.
For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.

But now, let’s start with link building process. We know 2 types of link building in term of linking:
1. One-way link building
2. Reciprocal link building

The first one gives more importance but it’s harder to get. Here are some simple but effective tips.

1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:

A, Submitting to the popular and niche directories /the most important free directory is DMOZ.org and paid Yahoo directory/.
Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:

“add url” “your keyword” “no backlink required” ,
“submit url” “your keyword” “no backlink required” ,
“submit link” “your keyword” “no backlink required”

By typing these queries to Google you will directly find thousands of one-way links.

B, Submit your website to the article directories

Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.

Search for article directories, simply type a query to Google:
“submit your article”,
“submit article”,
“add your article”,
“add article”

With these queries you will find hundreds of free article directory sites!

Don’t forget to promote your articles and website at digg.com, del.icio.us, technorati.com, furl.net, rawsugar.com, simpy.com, shadows.com, blinklist.com, my.yahoo.com, google.com/reader, my.msn.com, bloglines.com/help/share.

C, Submit your website to the forum sites

Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.

D, Leave a comment on other blog sites.

Search for the blog sites related to yours where you can leave a comment.

Type a query to Google:
“Leave a comment” intitle:”your keyword”
“Leave a response” intitle:”your keyword”
“Leave a comment” “your keyword”
“Leave a response” “your keyword”

Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.

If you have a blog site, be sure to submit it to blog directories.

E. Press release distribution

Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.

F, Email newsletter directory submission

Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.

Some newsletter directories:
Ezine-Universe.com, Zinos.com, BestEzines.com, InfoBot.net, LifestylesPub.com, …

G, Buy one-way links

You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 – $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers.com
There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website

H. Beware of Link Farms you may often heard about getting thousands links but it is not effective and that’s not the way to go.

2. Reciprocal Link Building

The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.

To find your competitors backlinks in Goggle, MSN and Yahoo type the following:
Link:www.yourcompetitorwebsite.com try to get backlinks from these sites

Let’s see how to find another link partners in search engines:
“add url” “your keyword”
“submit url” “your keyword”
“submit link” “your keyword”
“your keyword” “link exchange”

Quality reciprocal links you can find by typing the previously mentioned queries in directory.yahoo.com and dmoz.org.

Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some Link building software, but when you build links always vary the link building techniques and after 3 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission.com/link_populariry.php

Brand India has arrived and how? The markets show India in new light and this is reflected in the unlimited progress that the Indian concerns have attained. To maintain the process, it is important to create newer methods of links through the websites. Opting for the smarter way with link building service, you are able to increase search engine rankings of your website. A preferred method to generate the traffic for your industry websites are the inbound links which help in improving the rankings of your website. Indexing and branding of the company help in more conversions and sales with an on-site optimization adding further to the quality of website pages. Usually, search engines prefer both on and off-site optimization while emphasizing specifically on the number of in-bound links. Quality and the ratio of in-bound links to that of out-bound links is also an area which is looked into. Professional web promotion services include building up of theme-based links for your website.

India is a preferred outsourcing destination due to the excellent skill sets of her experts in this area. The tasks of the link building consultants are cut out for making a link analysis of your site, competitor link audit or finding missed linking opportunities. Formulation of the natural link building campaign and strategies work towards accomplishing trusted links. Link building service offers an excellent value for your money as the rates offered are quite competitive in nature due to the affordable services in India. A number of methods are utilized to increase the link base in the web pages. These include one-way link building, reciprocal link building and reciprocal link building. The first type of link building service is all about acquiring innumerable in-bound links without placing an out-bound link back. Though there are a number of difficulties associated with this type of link building, it helps you to increase your link popularity and thereby your search engine rankings.

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In the reciprocal type of link building, an in-bound link is placed against an out-bound link, though it is not as powerful as other link processes. It however, is an effective way to increase the web traffic on your website and enhances thereby the rankings on the Google page. Some of the quality link building services include, theme based links, high Google page rank links acquisition, no spam Meta links page, no FFA, links only from websites indexed in major search engines and no use of automated Link building softwares. A reason why your site can be most sought after is the link popularity which is measured by the number of web pages linked to your site. To search amongst the maze of information it is important is that the user arrives at the right place. Understanding this, link building campaigns are built accordingly. A variety of anchor tests and an actual description of the theme of the site are necessary to create the links for your webpage.

To maintain the rankings it is important that the WebPages are able to have a higher number of in-bound links. But the best way to have inbound links is the contextual one-way links. In this type of link building service, giving out the links is avoided and thus a relevant link building campaign is created. Natural SEOdirect.com/SEOsoftware/SEO'>search engine optimization is the way through which you can attain the theme based links for your site.

Many webmasters spend a lot of time tweaking their sites for the search engines because they think that search engines will bring them the most traffic for the time and money spent. It is a good use of time but combine a link building campaign and competitive intelligence and any webmaster can triple the traffic they currently have. With good competitive intelligence you may triple your conversion rate as well by bringing very targeted traffic.

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Strategic Link Building

Link building is directly related to SEOdirect.com/SEOsoftware/SEO'>search engine optimization. Because of this many webmasters fail to think about link building as a strategy of its own separate from SEOdirect.com/seosoftware/seo'>search engine optimization. Strategic link building can bring in a lot of targeted traffic to your website. There are four good methods for obtaining quality links. Each method becomes more powerful.

The first method is simple and easily implemented. You go surfing for sites that you like, and would appeal to your visitors, and you ask for a link. It helps to offer a reciprocal link in exchange but it is not always necessary.

To get results, you?ll need to send your request to about ten sites for every one positive response you get. Once you get some experience, these odds will improve. So, expect to do a little work. The results will be worth it.

Please Note: In approaching the prospective website?s webmaster, make sure you are sending them a relevant link request and make it personal. Let them know you visited their site and why a link would be valuable. There are a few Link building software programs that send spam to webmasters. You want to make sure that the email you send is sincere. Link building is a legitimate marketing strategy and approached ethically it can have significant impact on your bottom line. It?s worth taking the time to do it right.

The second link strategy is also very powerful. It is also simple. Submit articles to free content sites to be included in other websites and ezines. The free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. This is a great strategy. The reason it works so well is that each article has a resource box that contains your website name and a link. The article can be reprinted only as long as it also contains the resource box. If you have a popular subject, your article and link can get published on thousands of websites this way.

And talk about targeted traffic. If you?re selling fly fishing rods to an upscale audience you can write an article for that audience and by the very nature of the article it will get picked up by websites that attract your clientele. They will read your article and click over to your site. This is quality targeted traffic.

As you have probably already thought about, the links are also great for your search engine rankings. The link in your article is surrounded by your site keywords. The article itself will populate the search engines and the links to your site will support higher page rank. It?s all good.

The third strategy is very similar and that is to write a press release. If it is newsworthy a good press release can do wonders. It will not only get published on many websites you may get a few interviews and be on TV or in a national magazine.

One relatively sure way to get some publicity is to hand deliver your press release to your local media. They like local stories and if they like you, you are bound to get some good press.

There are two important points on using press releases to promote your business. First, be persistent and keep submitting new press releases. If you are creative there are many newsworthy stories about any business. You just have to find them and promote them. The second point is to be personal. ?The Media? sounds big and impersonal. There are thousands of media outlets and getting to all of them is nearly impossible, if not cost prohibitive. Well, that is one of the nice aspects of getting press. The best way to get a national story is to start local and build. The Media prefers to get their news from the news. If you have a story of national interest and it is first published in your local newspaper, you can bet that many astute editors will pick it up and take it national before you know it.

So, get to know your local press. They?re good people.

The fourth strategy has been around since the internet began. It is to post to forums and news groups. It?s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it?s own.

Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It?s not good business. Seek out forums you like and get involved. That?s all there is to it.

Competitive Intelligence

Competitive Intelligence will supercharge your link building campaign.

Wouldn?t it be great to know what links are sending traffic to your competitor?s website? Wouldn?t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor?s websites? There are ways to know.

A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.

The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called ?Backward Links?. Now, go to a website that appeals to your target market and use the ?Backwards Links? toolbar link. Google will show you a list of websites that link to the site you?re visiting. This is a great place to begin your link building campaign.

While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you?re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you?re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.

The second method is to employ some competitive intelligence tools. Would you like to find out which sites are responsible for sending traffic to your competitor?s pages, including search engines and the search keywords that were used? Competitive Intelligence tools provide you with the means to monitor your competitor’s web sites and to identify their major traffic sources. By using these tools you maximize the use of your time by targeting quality websites. It is easy to see the value here. Knowing what sites to target is valuable knowledge indeed.

Enough said about competitive intelligence. I?m sure you?re more than just intrigued.

Link building using competitive intelligence should be considered an integral part of your ongoing marketing effort. It should not be a quick test that is shoved aside because it did not have an immediate return on investment. It works and it will grow with time. It is one of the best investments you can make in marketing your website. Done in earnest, you just might consider it more effective and more deserving of your time and attention than search engine optimization or any other online marketing method six months from now.

Let’s face it, the more people that say good things about us the better the reputation, Right? WRONG.. It is a matter of QUALITY link building not quantity and must grow naturally.
The goal behind link building is to educate, promote and share what you know. The result is that you have the search engines looking for this and finding another website saying good things about you and your website.? You are looking for the vote ?links? from other quality ethical websites.
Here are a few tips on link building that will help you reach higher search engine placement:
Blogging. Find blogs that allow comments and are ?do follow? and ?No Follow?
(Here is a free nugget of information)
natural link building will have both Do Follow and No follow links? just because it is no follow you should still get involved.

Article submission:? Find a topic in your niche and write about it.
( GOLD NUGGET)? Do not be self promoting in your posting

Social Networking: Get involved with Face Book and Twitter and communicate with??? your community.
(GOLD NUGGET? Link back to your website with posts at least one time a week)

Search Engine Placement is grown and earned. Stay away from link farms or Link building software. According to the Google Webmaster Guidelines any software used for link building or submission is not advised. Link building is an art and tells the story about your website. Your placement depends on link building.

Link building takes time and the end results should be much improved search engine placement.

Happy linking, let us know if we can help.